Practical, effective, straightforward business-to-business marketing consultation
Theresa Marcroft
For more than 20 years, Theresa Marcroft has found creative and effective ways to grow revenues by leveraging solid, classical marketing techniques for Silicon Valley's high technology companies.
Theresa honed her expertise at Regis McKenna, working directly for Geoff Moore, author of Crossing the Chasm. She further developed her "marketing savvy" as head of marketing in her last three corporate positions in two Internet software companies and one network security company. Theresa then founded her consulting business, MarketSavvy, which offers practical and effective marketing advice and implementation to small companies. Theresa serves as an "interim VP marketing" for start-up companies, setting them on a high-growth path. Her clients reap the benefits of her expertise on a short term consulting basis. Experienced in both domestic and international marketing, she has lived in Europe and traveled extensively throughout Europe and Asia. Theresa has a Bachelors in Marketing from Santa Clara University and a Masters in International Management, which she earned Magna Cum Laude from the American Graduate School of International Management.
Education
Master, International Management
American Graduate School of International Management, (Thunderbird), 1983
Graduated Magna cum Laude
Bachelor of Science in Marketing, Minor in Economics
Santa Clara University, 1980
Junior Year Studies Abroad Program - Vienna, Austria.
Why Choose MarketSavvy?
You capitalize on over 20 years of high-technology marketing experience without a long-term commitment. You benefit from our expertise on that crucial project, in a time crunch, or while seeking your VP Marketing.
We work hard, and deliver on our promises. We get results.
Product Areas ...
Internet Software : Web site analysis, Internet content management, filtering software.
Enterprise Software : application development, database software, some artificial intelligence.
Security products : security hardware and software for Internet and/or corporate networks.
Semiconductors : custom & semi-custom ICs, semiconductor fab equipment.
Client Feedback
