Practical, effective, straightforward business-to-business marketing consultation
"We're a very young company, so Theresa started with a blank slate. We appreciated her professionalism; she's strategic and proactive. As our interim CMO, she effectively introduced us to the U.S. market. She developed our competitive positioning & messaging, quickly created our collateral, completely upgraded our web site, designed our channel partner program, wisely handled analyst & press relations, and kicked off our lead generation efforts, including an SEO/SEM campaign. All of this was done on a modest budget and within a challenging timeframe. Thanks to Theresa and her efforts, Lucierna is now well-positioned for growth. I can recommend her highly."
Manuel López, CEO,
"Without a doubt, you have done what few could have done...you took our marketing from 0 to 60 in nothing flat! It's been a non-stop whirlwind as we sorted out our positioning, sourced and engaged our vendors and put it all together. At the same time you've had to navigate our fast paced, ready to turn-on-a-dime culture and various personalities. I know it hasn't been easy! Through it all you've maintained your cool and a steady, forward-looking pressure that has enabled all that has been accomplished. We could not have done it without you! Thank you, thank you, thank you!"
Les Schmidt, CEO
"Theresa is an exceptionally proficient global thinker. It's all too easy to get caught up in local trade show buzz and lose sight of how your products and brands are competing globally. Theresa never lets that happen. And she does so with the thoroughness and pride in her work that get the Sales organization excited about the contributions from the Marketing department. In summary, her contribution is all about results-oriented marketing."
VP Global Marketing
"Theresa started out as our interim VP of Marketing, and first conquered our strategic positioning challenges. She did excellent work for us, and showed both the ability and the flexibility to take on Business Development and Sales. Her value-add in both strategic and tactical work was clear and consistent. In addition, she always seemed to go that extra mile. Truly a part of our team."
President and CEO
"As interim VP marketing, Theresa made significant contributions in laying the foundation for Sigabas future growth. She put necessary marketing procedures in place for expansion of our business, and also improved vehicles for communications among Sales, Marketing and Engineering. Both of these important improvements will serve us well as Sigaba is now well-positioned for considerable growth in the next few years."
Bob Cook, CEO
Sigaba - www.sigaba.com
"Theresa launched our network security product into a crowded SEM market. To do that as successfully as she did, Theresa overcame serious positioning challenges by delving deep into the technology and developing differentiators that were technically sound and competitively unique. The key to her launch success was that she made these differentiators meaningful by clearly articulating the resulting customer benefits. Her leadership in analyst and media relations resulted in highly favorable responses. Theresa has demonstrated the ability to excel in all marketing areas, including inbound marketing (product marketing) and outbound marketing (marketing communications). She works in a very proactive way, always thinking of the next steps we needed to take. Theresa did excellent work for High Tower, and I plan to call on her again in the future."
Gordon Smith, CEO
High Tower Security
"Theresa jumped in and undertook all Infravio marketing, from A to Z. It was her extraordinary talent in every facet of marketing that gave our company the platform to grow to our next stage. I have never met so versatile a marketeer in my 12 years in the high tech industry."
President and CEO
"I originally hired Theresa as an interim VP of Marketing while we continued to search for a permanent VP of Marketing here in Orange County. After the first three months of working with her, I was so impressed by her contributions that we incorporated Theresa, based in San Jose, into our long-term plan. The quality and quantity of work she has done for us has been phenomenal. This was the first time that High Tower was exposed to exceptional marketing talent and the difference in results was dramatic. It has become clear to me how much more difficult it is for companies to succeed without someone of Theresa's caliber on their team."
Dr. Ursula M. Schwuttke
Vice Chair and Co-Founder
High Tower Security