Practical, effective, straightforward business-to-business marketing consultation

Clients and Examples of Work 

Henley-Putnam University – The Leading Educational Institution in Strategic Security
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San Jose, CA
Interim CMO

SonicWALL / Latin America - A leading secure network infrastructure company
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San Jose, CA
Interim Director, LATAM Marketing

SonicWALL / Pacific Rim & Japan - A leading secure network infrastructure company
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San Jose, CA
Interim Director, JAPAC Marketing

SonicWALL / Corporate PR - A leading secure network infrastructure company
San Jose, CA
Interim Director, Global PR

Sigaba - Providing Secure Enterprise Messaging Solutions
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San Mateo, CA
Interim VP, Marketing

High Tower Software - Providing Enterprise Security Management Software
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Aliso Viejo, CA
Interim VP, Marketing

Expertus, Inc. - Offering Enterprise Software Professional Services for eLearning
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Mountain View, CA
Interim VP, Marketing and Sales

Infravio, Inc. - Providing a comprehensive software solution for developing, managing, and deploying Pure XML web services
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Redwood City, CA
Interim VP, Marketing

Cylink Corporation - A leading provider of security solutions for e-business
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Santa Clara, CA
Vice President, Worldwide Marketing

SurfWatch Software - Internet filtering/monitoring software; a division of Spyglass, Inc.
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Los Altos, CA
Director, Marketing

Accrue Software, Inc. - Innovator of high-end Web site analysis software
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Sunnyvale, CA
Director, Marketing

Neuron Data, Inc. - Supplier of client/server application development software
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Mt. View, CA
Director, International Marketing

Regis McKenna, Inc. - High-technology marketing consulting firm
Palo Alto, CA
Senior Consultant and Account Team Manager reporting to Geoffrey Moore
INGRES - Relational Database Software for the Enterprise
OmniPage - Optical Character Recognition Software (OCR)

 

 

Client Feedback

"Theresa launched our network security product into a crowded SEM market. To do that as successfully as she did, Theresa overcame serious positioning challenges by delving deep into the technology and developing differentiators that were technically sound and competitively unique. The key to her launch success was that she made these differentiators meaningful by clearly articulating the resulting customer benefits. Her leadership in analyst and media relations resulted in highly favorable responses. Theresa has demonstrated the ability to excel in all marketing areas, including inbound marketing (product marketing) and outbound marketing (marketing communications). She works in a very proactive way, always thinking of the next steps we needed to take. Theresa did excellent work for High Tower, and I plan to call on her again in the future."

Gordon Smith, CEO
High Tower Security
www.hightowersecurity.com

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