Establishing Thought Leadership


 

Thought leadership is a very strategic goal. The content we produce to establish thought leadership is as varied as my clients. For ShotSpotter, all new messaging was the foundation for an award-winning video (2015 ADDY), all-new web site & collateral, and an aggressive PR strategy which won national coverage on the CBS evening news. Those, together with the 2013 and 2014 National Gunfire Index booklets, press releases, testimonials, published articles and micro-sites, positioned the company as the authoritative source of actual gunfire data in this country, accelerating customer acquisition. Now SST/ShotSpotter is now a clear thought leader in the area of U.S. gun crimes.

View the case study and publications.


Publications

Content authored by Theresa Marcroft

Gunshot Detection Technology:  A New Advantage in Your Security Arsenal
Article in Buildings Magazine and Buildings.com|  January 6, 2015

CNN Significantly Under-Reports Gun Crime
Blog:  SST / ShotSpotter Corporate Blog Comments on CNN's “Guns Project” Report |  December 4, 2014

Police and Community Collaborate in Fight Against Illegal Urban Gunfire
Video: SST / ShotSpotter in San Francisco. |  October 22, 2014
SFPD Chief says Gun Violence Down 50%

Mapping Gunfire Near DC Schools:  An Urban Institute Report
Blog:  SST / ShotSpotter Corporate Blog on Urban Institute Report |  September 5, 2014

ShotSpotter Working in South Bend, IN
Article in Law & Order Magazine (Four-page case study in the leading policing magazine)  |  January 2015

 

Contact me today.
Email:  tmarcroft@market-savvy.com
Phone: 408.656.1876

 

 
Today we are a different and more impactful company because of her contribution.
— David Chipman, Senior VP of Public Safety Solutions, SST / ShotSpotter