Product (or Service) Launch
A new launch is an opportunity to leapfrog the competition, update your image, boost awareness and increase revenues. You could entrust this opportunity to your current staff, but there's much to be gained from leveraging an external expert who makes your upcoming launch Priority Number One.
Theresa teams up with your in-house staff to creatively maximize your launch opportunity and lead the launch efforts for maximum impact.
Here are they steps I'll take you through:
1) We’ll establish the unique core value of the product (or service) we’re launching and determine its competitive positioning.
2) Prepare our launch strategy. Determine how we'll reset the agenda to play to our strengths. Define who we want to reach (our target audience) and how we plan to reach them.
3) Define our top 2-3 key messages that capture our unique value. Create compelling messaging and communicate them to reach key audiences and deposition the competition.
4) Execute, execute, execute (hopefully flawlessly) on all fronts.
5) Follow up – monitor & evaluate. Note opportunities for future launches and even future products!
Let's discuss how we can maximize this opportunity and make the most of this launch!
Contact me today.