SST / ShotSpotter in Public Safety

SST / ShotSpotter in Public Safety

This Company plays an important role in reducing gun violence and helping law enforcement to keep our communities safer.  They just needed the right story to get that across!
Theresa led the effort to develop messaging and positioning to effectively communicate the ShotSpotter benefits:   detecting and confirming gunfire, and alerting police to its precise location in under a minute. She crafted a succinct and compelling story, and positioned ShotSpotter as THE authoritative source of actual gunfire data in this country.

TruSignal

TruSignal

The technology was tricky to articulate; but it delivered a way for online advertisers to find their ideal target customers and market to them more efficiently.  MarketSavvy led  the TruSignal management team in a very deep and detailed messaging workshop.  Together, we outlined the core value proposition in a succinct and compelling way.  This made it much easier for the Sales team to advance the conversation, find new leads and qualify new prospects. 

Lucierna

Lucierna

This enterprise software company had done well in Europe with its innovative APM solutions.  Launching into the very crowded and competitive American market was a different ball game.  After reviewing the competitive landscape, Theresa developed positioning, messaging, collateral, corporate presentation, and launched them into the U.S. market.

DELL SonicWALL / Pacific Rim

DELL SonicWALL / Pacific Rim

SonicWALL was expanding throughout the Pacific Rim and had hired country managers in six Asian locations — Japan, China, India, Hong Kong, Singapore and Australia. These managers were running their businesses remotely and on their own, and needed both strategic and tactical marketing support as well as a tie back into Corporate.

High Tower Software

High Tower Software

In 2002, the security event management (SEM) market was in its infancy. High Tower was virtually unknown. Technology developed at NASAs Jet Propulsion Lab was leveraged by the Company very suitably into a software solution for securing corporate networks in real time. At the very end of 2002, as the Company prepared their network security offering, MarketSavvy was hired and given overall responsibility for marketing as a key member of the CEOs executive team.

Sigaba

Sigaba

MarketSavvy was hired on an interim basis and took on overall responsibility for marketing as a key member of the executive team and advisor to the CEO. The challenge was to rebuild the marketing group as quickly as possible; put a structure in place for effective product management, and kick-start some lead generation programs.

Expertus, Inc.

Expertus, Inc.

There was no marketing or sales department working for this e-learning consultancy firm.  A minimal Web site carried some information about their technical offering, but the company needed to clarify its positioning as experts in e-learning implementations. Their technical skills and talents could be applied to any industry; the challenge was to choose a focus and implement a strategy for winning business in the short term, then develop an overall business plan for the coming year and beyond.

Infravio, Inc.

Infravio, Inc.

There was no marketing department, a very "stealth" Web site, and the need to clarify their positioning, -- and my client wanted to launch both the Company and its product in September. Also, Infravio was understandably concerned about conserving cash, as they anticipated going out for their second round funding in the Fall, 2001.