Big Data for Digital Marketing
Interim Chief Marketing Officer, 2013-2014
TruSignal uses offline data and predictive modeling to build very precise, people-based audiences that power digital advertising for brands, agencies and marketing platforms.
This technology was tricky to articulate; but delivers a way for online advertisers to find their ideal target customers and market to them with more efficiency.
Theresa took company through competitive & market analysis, and developed corporate & product messaging, on which the new web site is based.
Net net: TruSignal sales team now has a compelling story that clearly articulates their value in the otherwise confusing ad tech space.