Our Mission
Market Savvy provides practical, effective, straightforward B2B marketing consultation to high-growth companies; either on a project-by-project basis, or as your interim VP Marketing.
Market Savvy works with early-stage growth startup companies as an Interim VP Marketing (interim CMO) to help them launch into the market and grow revenues.
Theresa Marcroft has been doing this successfully for over ten years. She has developed a highly effective, very efficient approach to working with early stage growth companies ready to think about marketing. She'll walk you through competitive positioning & messaging, and then manage all facets of demand creation and lead generation using a comprehensive mix of online and offline marketing programs and current tools.
Theresa works as your interim VP marketing to provide full-service, comprehensive marketing. She will lead your virtual marketing department to effectively build your brand, create demand and generate sales leads.
Leverage all available marketing techniques and media to deliver maximum results:
Positioning & Messaging
- Articulation of key competitive advantages
- Corporate positioning and differentiation to shorten the sales cycle
- Branding & awareness building
Demand Creation
- Collateral
- White Papers
- Search Engine Optimization (SEO)
- Web site redesign
- Channel marketing & Partner recruitment
Lead Generation
- Advertising, Print & Online
- Search Engine Marketing (SEM)
- Telemarketing strategy & campaigns
- Trade Shows & Events
- Email strategy & campaigns
New Product Introductions
- - Product positioning
- - New product launch plans
- - Strategic product introductions
Consider Market Savvy to lead your marketing efforts, introduce your company or product to the market, and/or grow your revenues.
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