Certified ‘B’ Corporations
As one of the thousands of certified B Corporations in America today, Greyston Bakery’s mission is simple: “We don’t hire people to bake brownies,” they say, “We bake brownies to hire people.”
B Corporations are for-profit companies, certified by a nonprofit called B Lab. In order to earn the certification, companies score at least 80 of 200 on B Lab’s assessment, which is split into four parts — Governance, Workers, Community, and Environment. Your company must be able to show how it practices transparency in business, looks after its employees, helps make its community a better place, and works to preserve the environment.
I’m very interested in working with B companies as they change the world through the way they run their businesses. If that’s you, I can help by:
Distilling your unique value,
Creating compelling messaging,
Building your brand,
Defining your marketing strategy,
Developing your lead gen programs,
Coaching your marketing manager.
If you want to step up your marketing, please contact me!
Contact me today.