The Path to Revenue:
Secrets of Successful Tech Leaders

Now available in Kindle and Paperback

For every successful startup, nine fail.

What separates those that thrive from those that fail is not technology, or leadership, or even product offerings. It’s customer focus.

In The Path to Revenue, Silicon Valley marketing expert Theresa Marcroft shares:

The number one reason companies fail,
Eight ways to increase your firm’s chances of success,
Four factors to consider in developing a ‘go-to-market’ strategy,
Three “bonus” recommendations to ensure lasting revenue growth,
The one thing corporate boards in Silicon Valley can do to help ensure success.

This book reveals all that — and more — through compelling real-life stories of Silicon Valley companies who beat the odds and succeeded. It’s for any leader who wants to build a lasting organization. Startups, small firms, growing companies and even established businesses will find it an essential tool to discovering — and enjoying — the path to revenue.

BUY THE BOOK

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Simply Venmo $25 (includes shipping) to @Theresa-Marcroft.
Under “What’s it for,” put your name and mailing address and we will drop it in the mail.