Theresa Marcroft, of MarketSavvy, to speak at IoT World in May


April 5, 2017, San Jose, CA  --  Theresa Marcroft was selected by IoT World Congress to moderate a panel on marketing Internet of Things (IoT) solutions.  The title of the panel discussion is "Marketing the Intangible: Using strategy and digital tools to showcase IoT Solutions"

Theresa has been the principal at MarketSavvy Inc. for 17 years, and serves an an 'interim vp marketing' for a variety of rapid-growth technology companies. She was chosen to lead this panel discussion because of the experience she has marketing a wide range of leading edge technologies.

During this panel at IoT World, Theresa will lead a discussion with other industry luminaries who will be discussing:

  • Selling products the consumer can't "reach out and touch",

  • Digital lead generation,

  • Digital & web marketing of IoT solutions,

  • Strategic processes for business growth in the IoT market.

The panel will be held on Wednesday, May 17, at 12:40 pm on the Center Stage at IoT World in the Santa Clara Convention Center, and is open to all attendees of the conference.  For more information on the panelists, please refer to the session overview.