SAN JOSE, Calif. / October 13, 2020 / PRNewswire / Theresa Marcroft, Silicon Valley marketing expert, aims to help solve the tech startup failure rate in her new book, The Path to Revenue: Secrets of Successful Tech Leaders. The book is available today, Tuesday, October 13th both on Kindle and in paperback.
According to CBInsights, nine of every ten new companies fail. The top reasons, according to Marcroft, are either market-related or marketing-related. She believes it does not have to be that way, and wants to help change this.
Following a marketing career in the C-suites of Silicon Valley, Marcroft passionately shares her experience and “lessons learned” to benefit any leader who wants to build a successful, sustainable company. In this book she shares:
eight key strategies to increase your firm’s chance of success;
three “bonus” recommendations to ensure lasting revenue growth;
the one thing corporate boards in Silicon Valley can do to help ensure success.
This book reveals all of that — and more — through compelling real-life stories of Silicon Valley companies who beat the odds and succeeded. Small firms, growing companies and established businesses will all find it an essential tool to discovering — and enjoying — the path to revenue.
Geoff Moore, author of the classic, Crossing the Chasm and Zone to Win says, “The Path to Revenue is packed with wisdom gained from decades of work in Silicon Valley and twelve successful ‘exits’. This passionate book captures the importance of building a customer focus into your business and gives eight practical strategies to do that. A must-read for any entrepreneur — sooner, rather than later.”
You will be able to buy the eBook or paperback on October 13 on Amazon: https://www.amazon.com/dp/B08J8CD9P2
About Global Press of Silicon Valley
Global Press of Silicon Valley is launching its first, flagship book from new author Theresa Marcroft. Learn more about Marcroft and this book and get your copy on Amazon: https://www.amazon.com/dp/B08J8CD9P2. If you have questions or would like to book her as a speaker or a guest on your podcast, please email her team at info@market-savvy.com
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Media Contacts: Theresa Marcroft
Company: GLOBAL PRESS OF SILICON VALLEY
Phone: (408) 656-1876
Email: info@market-savvy.com and tmarcroft@market-savvy.com
URLs: market-savvy.com or https://www.amazon.com/dp/B08J8CD9P2 or https://www.linkedin.com/in/theresamarcroft-cmo/