Excellence in B2B Marketing
Theresa Marcroft
Interim CMO / VP Marketing.
Leading your marketing team and efforts. Read more.
Strategic Marketing Consulting.
CEO consultation to meet corporate goals. Read more.
Marketing Coaching.
Augment the talent you have on staff now. Read more.
Marketing Speaker.
Lessons learned & anecdotes from my career. Read more.
Now in Kindle & Paperback
Why Choose THERESA?
Based on early training at Regis McKenna Inc., Theresa applies Geoffrey Moore's "Crossing the Chasm" principles and real-world revenue growth expertise to client work every day. The Technology Adoption Life Cycle concepts are the proven foundation of effective B2B marketing strategy. Now, you can capitalize on deep expertise and decades of experience without a long-term commitment. Theresa will deliver results and position your company for growth.
ceo's attest:
"Theresa launched our new security product line and generated 700+ leads this year" ... "garnered amazing press coverage for us" ... "grew revenues by 45%" ... "developed our channel partner program from scratch" ... "developed all-new messaging for us so we now have a simpler, more powerful story" ... "positioned us in a new market" ... "secured key analyst support for us" ... "grew market share by 35% and doubled revenue" ... "found great resellers in Asia and Europe" ... "coached international channel partners in their marketing plans" ... "created an award-winning corporate video for us" ... "secured speaking engagements at key conferences" ... "had significant impact on our bottom line."
See what Theresa has done for more than a dozen clients.
MY TEAM
In 20+ years as an interim CMO, Theresa has assembled a virtual team of top-notch professionals - the very best in the business. At any time, she can draw on graphic designers, writers, printers, videographers, web developers, photographers, PR pro’s, and others who can pitch in to serve her clients. MarketSavvy clients can tap into world class expertise and benefit from these proven specialists only when needed, without the overhead of keeping them on staff.
“It has become clear to me how much more difficult it is for companies to succeed without someone of Theresa’s caliber on their team.”