A Spanish Company Launching into U.S.
Interim Chief Marketing Officer, 2012-2013
Over the last 2 years, this enterprise software Lucierna had proven its unique, innovative Application Performance Management (APM) solutions in Europe, working with large customers in Spain, Italy, Germany, Belgium and the U.K. CEO Manuel Lopez hired Theresa to launch the Company into the very key American market. Theresa reviewed the competitive landscape of U.S. market, developed positioning & messaging, collateral, a corporate web site, sales presentation & materials -- and very successfully launched Lucierna into the domestic market. The company was praised by press and industry analysts during and following the launch.
Net net: Successful acquisition. "With her crucial guidance, the company was positioned for successful acquisition by SmartBear, announced Dec.9, 2013."
- Manuel Lopez, CEO