Big Data for Digital Marketing

Interim Chief Marketing Officer, 2013-2014

TruSignal uses offline data and predictive modeling to build very precise, people-based audiences that power digital advertising for brands, agencies and marketing platforms.

This technology was tricky to articulate; but delivers a way for online advertisers to find their ideal target customers and market to them with more efficiency.

Theresa took company through competitive & market analysis, and developed corporate & product messaging, on which the new web site is based.

Net net:  TruSignal sales team now has a compelling story that clearly articulates their value in the otherwise confusing ad tech space.

My sales team is excited about clear talk describing our business; this will help us open doors faster, shorten the sales cycle and close more deals.
— Jeremy Longinotti, Chief Operating Officer, TruSignal