Big Data for Digital Marketing
Interim Chief Marketing Officer, 2013-2014
TruSignal uses offline data and predictive modeling to build very precise, people-based audiences that power digital advertising for brands, agencies and marketing platforms.
This technology was tricky to articulate; but delivers a way for online advertisers to find their ideal target customers and market to them with more efficiency.
Theresa took company through competitive & market analysis, and developed corporate & product messaging, on which the new web site is based. She led the company in making their value proposition more compelling and less technical so that the sales team had a story they were comfortable using with clients. As a result, the marketing pitch and sales handbook came together into one story that resonated well with customers. That meant TruSignal could benefit from the synergy of all teams using the same set of messaging.
Net net: TruSignal sales team now has a compelling story that clearly articulates their value in the otherwise confusing ad tech space.