Theresa Marcroft, Silicon Valley marketing expert, aims to help solve the tech startup failure rate in her new book, The Path to Revenue: Secrets of Successful Tech Leaders. The book is available today, Tuesday, October 13th both on Kindle and in paperback.

Adding women to the board isn't the extent of needed diversification. Most companies don’t have marketing expertise on their Boards, so they don’t even realize that their company is struggling because of market-related issues.

Most startups fail for marketing-related reasons yet most don’t include marketing expertise on their Boards. 

Let’s ensure that you have a comprehensive and effective program that results in increased revenue and market share.

SV Business Journal chooses 100 women making an impact on our economy, and serving others as mentors and leaders.

The panel discussion is "Marketing the Intangible: Using strategy and digital tools to showcase IoT Solutions".